Social media has become an integral part of our lives. Whether it’s Facebook or Instagram, these platforms play a huge role in connecting us with friends and family. They also provide an opportunity for businesses to connect with their customers.
With over 2 billion active monthly users, Facebook is the largest social channel in the world. In addition to being a great way to stay connected, it’s also a powerful marketing tool. According to a study conducted by Hubspot, 92% of consumers trust recommendations from friends and family.
To get more exposure, realtors should post photos and videos on social media. These posts can include images of homes, listings, and even testimonials.
Realtors often struggle to get their message across through social media. They want to share information about their listings, but they don’t know where to start. It can be difficult to come up with relevant content and a unique social media post idea for your target market.
Gone are the days of being able to create any old post and simply throwing in a real estate hashtag.
Nowadays, in order to reach new real estate customers, you need to be organized with a content calendar. We're here to help you with that.
Here are 35 real estate social media posts ideas agents can use to attract more clients and sell homes faster.
1. New Listing Post
You'll never know who's buying a house next. Make sure you update your social network with new listings to bring hype to your new homes! Add key details about the houses - how many bedrooms and bathrooms? How does the inside and outside look like? Finally, include a link to the website.
2. Contest or Giveaways
Who doesn't like free stuff? Schedule regular contests for your loyal fans. Just make sure to clarify your contest rules clearly, respond to questions promptly, and don't forget to post a picture of the winner (with their prize!) after the contest ends. Note: Social media sites have set guidelines about contests. It's to your benefit to read them through.
3. Helpful tips or information
Be a credible source of information! You can post local real-estate news or tidbits of information about buying or selling. Add an excerpt from the story, or share some personal thoughts. Remember: People are more likely to click your list if the information is unique and truly helpful.
4. Local business news and events
Potential buyers want to know more about your community before buying a house. Posting about relevant events around the neighbourhood and features on booming businesses regularly shows that the community you're specializing in is thriving and worth investing in.
5. Post something funny
Posting something funny can go a long way to make you appear approachable and personable as a real estate agent. Using memes, gifs, light-hearted animations and funny personal stories is a great way to show your potential clients your personal side. Presenting a humorous persona on social media can help your potential clients build a connection with you, before you've ever even had the chance to shake their hand.
6. Real estate tips
Create a real estate social media post that includes a helpful tip for your potential clients is an excellent way to establish your authority as an expert in your niche and neighbourhood. You'll not only present yourself as a trusted resource of real estate information, but people will also come to value your opinion which could make a future home purchase or sale that much more smooth.
7. Video home tours
Posting a video home tour of a property in your niche neighbourhood or region is an excellent way for future clients to get to know the area, especially if they're not currently nearby and just getting into researching the area.
Not sure how to make a home tour video?
No problem. You have a few options here. You can either hire a professional to do this service for you, or if your budget is a night tighter, you can use a software such as Teliportme to create your own video home tour using just your mobile phone.
Don't currently have a listing to promote?
Ask a fellow real estate professional who has a great listing if you can create a video home tour of their listing. This will still give you some great content o post on your social media channel, but you'll also strengthen a relationship with your colleague by helping them to promote their listing, and last but not least, the practice will help you become more comfortable with creating engaging, informative home tour videos.
8. Post a home of the week
Another great way to create some real estate content is to create a post featuring a listing for sale.
Talk about the highlights and notable features of the property.
You don't even need to have your own listing to promote. Ask a colleague in the real estate industry if you can feature one of their properties. This will give you something interesting to post about, and in return, when you have a listing to promote, they might return the favour and promote your listing on their social media feeds.
9. Share a real estate client testimonial
You've worked hard, found the perfect new home for your client, and they're completely happy with the service you provided. Don't let your client's enthusiasm go to waste. Make sure to collect a review from every client, the good and the negative. Share your success stories on social media for everyone to see how you performed for your client. And any negative reviews can be used to improve your service.
10. Post a day-in-the-life video
Choosing a realtor to present a sale or a purchase of a home can be an overwhelming decision for many clients. Stand out to your potential buyers and sellers by creating engaging social media content that makes you seem personable and passionate about your work.
Demystify some common misconceptions that clients might have about the daily work life of a real estate agent. Capture the moments where you're working the hardest for your clients in a short video and share it on your social media channels.
11. Post a day-in-the-life-living-here video
Video is one of the best ways to communicate what it might feel like to live in a different home, or a different neighbourhood. Use a whole day in your listing to capture quick snapshots at various times throughout the day to show potential buyers what it might feel like to live in your listing.
Snap some video of the morning sunlight coming into the master bedroom. Capture a scene showing what it's like to enjoy breakfast in the kitchen. Showcase how the afternoon sun lights up the trees in the backyard. And show them how quiet the back porch can be at dusk.
12. Take a poll
Using your social media audience to collect a poll can be a great way to boost engagement, as well as collect an email address from leads.
Your poll can be about something serious like ranking the important of nearby amenities in a neighbourhood, or it can be about something more light-hearted such as asking what your audience's favourite color for a front door it.
Use this chance to personally respond to each poll response and connect with new potential clien